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Worldwide House, Bracknell - Part 1 - Design
Client - Cable & Wireless
Location: Bracknell
Size: 60,000 sq ft
Staff: 800+
Brief: To create a "New Way of Working" which will transform the working environment of Cable&Wireless colleagues, encouraging flexibility and interaction, helping enforce Cable&Wireless culture change for the future.
Spit into 2 categories, Team and Global to make workplace as flexible and free as possible
Branding with panoramic images of Cable&Wireless worldwide sites (some taken by the colleagues themselves), creating an inspiring environment
Exciting, flexible areas, encourage integration by use of breakout zones, 1:1 pods, meeting rooms
The reception area reflects a timeless, sophisticated, contemporary image.
The "formed" curved bespoke desk has an organic feel and wave effect (Fung Shui). White walls and white ceramic flooring complements the concept. The "openness" of the reception continues up the wide ramp to the cafe area, where you are greeted with a large image of seashore - the branding begins. An expanse of glass with glass doors invites you to peep at the open plan. The whole area invites visitors to wait with a coffee, therefore, it becomes part of the reception. Immediately you are involved and made to feel part of Cable&Wireless!
A Digitok (a series of real time clocks which can be projected onto any backdrop) projects global times onto a feature wall, echoing Cable&Wireless branding of Anytime, Anywhere.
Use of wipe walls as brainstorming zones in meeting rooms and 1:1 pods and soft/hard furniture in corporate colours, pendant lighting all encourage the culture change.
This project gave our Design Team the opportunity to demonstrate their innovative ideas.
Further information regarding the project management of the refurbishment and relocation phases of this project can be found under separate case studies.